What Nelson Mandela says is, instead of push, be a pull. And this is what we just not prophesize, rather act towards, while working with an organization. Our goal is to make so much and so many positive eye-balls and ear-drums for our partner brand/organization that a system gets created on itself by the pull factor, be it for getting business, measuring ROIs, attracting investments, or having recurring constructive media stories.
To corroborate the above, let us ponder upon Desmond Tutu, the South African social rights activist and Archbishop, who unequivocally, yet explicitly implied that potential of human beings working collectively to achieve goals is infinitely greater than the potential of any individual. Inclining with the same is the case of the organizations or the brands. They have to have a vision which gets them through their past, present and future, to evaluate their evolution. Thus, MAQLAIM believes in the plurality of an organization’s existence and singularity of its progress.
Born with the mentioned concept, MAQLAIM terms itself as a boutique firm where the entire team pool their talent hard to find the right solution for its partner organization and become a long term trusted associate. We strive to play a pivotal role to be trusted by our partner organization/brands to deliver business-critical services via the vehicle of marketing and communications. We accelerate the organizational journey to enhance our partners’ market reach, scale-ability and business success.
Authored by Sumana Khan