I say what I mean and I do what I say! In this otherwise cluttered playground of Marketing and Communications,...
As the great philosopher, Plato said, “Wise men speak because they have something to say; Fools because they have to say something.”
MAQLAIM‘s stance towards navigating Visibility for its partner organizations and brands is summed in the quote. We, as MAQLAIM, would just not adhere to the saying that any publicity is good publicity. Rather, we act on a well-thought-out media plan and activities to attain the objective of fetching our partner organizations and brands a sustained top of mind recall.
While content acts as a catalyzing agent, Visibility acts as a propellant. Our services help partner organizations and brands to further up their eminence in the status and a sizeable share of voice in the commotion. We do not make sense of getting Lata Mangeshkar covered in an Auto Car Magazine; Our media plan hovers around just not generating coverage but ensuring Visibility which is pragmatic, sustainable, and beneficial to organizations’ branding and business goals.
Premise: In 2015, McDonald’s sales hit an all-time low. Through research, the chain found over 300,000 people had mentioned all-day breakfast on Twitter as far back as 2007.
Case-in-Point: The brand’s PR partner responded to 17,000 questions on Twitter about All Day Breakfast and shared a consumer press kit with GIFs. McDonald’s stock rebounded, rising 25% in one quarter, and same-store sales recorded the strongest quarter in four years. “It seemed fitting to forgo the traditional way we announce news and go directly to consumers,” said Jano Cabrera, McDonald’s SVP of corporate relations at the time.. The effort was named PRWeek’s 2017 Campaign of the Year.
Key Takeaway: Connect, create meaning, make a difference, matter, be missed. — Seth Godin